ENNOIA is a plant-based movement challenging the impersonal nature of modern dining. Guided by the motto "Experience Unprocessed", we developed a visual identity that deconstructs polished perfection to celebrate the raw and the authentic.
The branding balances refined aesthetics with nature's honest grit. The central "E" symbol and the brand’s linework are directly inspired by the cultivation rows of vegetable gardens, designed with a rough, hand-etched feel, as if drawn into the soil.
This system extends to a series of custom illustrations depicting fruits and vegetables. Utilizing the same "unprocessed" stroke, these elements function as standalone icons or organic patterns.